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Privacy policy

This Privacy Policy outlines how Beautiful Hats (accessible via www.beautifulhats.com.au, referred to as the “Site”) collects, uses, and discloses your Personal Information when you visit or purchase.


Collecting Personal Information

When you visit the Site, we’d like to get some information about your device, your interaction with the Site, and the details needed to process your purchases. We can get more information if you contact us for customer support. In this policy, “Personal Information” refers to any data that can uniquely identify an individual.

Device Information

  • Examples of Personal Information collected: Version of your web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • The purpose of the collection is to load the Site for you accurately and to perform analytics on Site usage to optimise our Site.
  • Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for business purposes: Shared with our service providers like WooCommerce for processing.

Order Information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: To provide products or services to you, process your payment, arrange for shipping, provide you with invoices/order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products.
  • Source of collection: Directly collected from you.
  • Disclosure for a business purpose: Shared with WooCommerce.

Customer Support Information

  • Examples of Personal Information collected: Name, address, and phone number.
  • Purpose of collection: To provide customer support.
  • Source of collection: Directly collected from you.

Sharing Personal Information

We want to share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. We also use WooCommerce to power our online store—you can read more about how WooCommerce uses your Personal Information here.

Using Personal Information

We use your personal information to provide our services, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Lawful Basis

If you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


We’ll keep your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a more extended retention period is required or permitted by law.

Your Rights

Suppose you are a resident of the EEA. In that case, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. To exercise these rights, please get in touch with us using the contact information below.


A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use session and persistent cookies to enhance your browsing experience and provide site analytics.

Do Not Track

We do not alter our data collection and usage practices when we detect a “Do Not Track” signal from your browser.


We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please get in touch with us by e-mail at claire@clairepowell.com or by mail using the details provided below:


Last updated: 18th April 2024

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